About me

My life in words - in numbers

I studied writing, marketing and PR for

3 years

at the University of Gloucestershire. I graduated with a BA Honours degree.

In 2005, I reviewed

58 shows

at the Edinburgh Festival Fringe. I was nominated for the Allen Wright Award for young arts journalists.

Ruth walking through a souk in Essaouira.

I travelled

270,000 miles

during the five years I spent working on board luxury cruise ships.

In 2010, I moved to

52.6369°N, 1.1398°W

(Leicester). I started my own copywriting business, while also working in full-time marketing roles.

Ruth walking along Midland Street in Leicester in front of a street art mural.

I led a communications team of

16 staff

During my five years with the British Association for Counselling and Psychotherapy.

My journal articles and training encouraged

44,000 therapists

to improve their writing, marketing and public relations skills.

I was one of the


volunteers at the 2012 London Olympics.

Each Tuesday, I broadcast from

104.9 FM

on BBC Radio Leicester’s The A-word.

Ruth on location in Malawi, sitting on a bench with some local children.

I started working with Practical Action in


as copywriter and stories editor.

My work on location in Kenya helped raise


in the first two months of Practical Action’s Beat the Drought campaign.

Silhouette of a group of Practical Action staff filming a sunset in Turkana, Kenya.

I recorded

36 hours

of interviews in Malawi during my most recent trip.

My in-house training materials have helped

550 employees

get to grips with Practical Action’s new tone of voice and narrative approach.

Ruth in courtyard of Riyad Yasmin in Marrakech.

My itchy feet have taken me to


of the world’s countries.

I’ve consumed over

40,500 calories

in my role reviewing restaurants for Leicestershire and Rutland Food and Drink Guide.

My workshops and courses have trained over

1,000 people

to write clear, dynamic, persuasive copy.

My copy has helped


of organisations increase sales and boost donations.

What can I do for your business?

Get in touch