I studied writing, marketing and PR for
3 years
at the University of Gloucestershire. I graduated with a BA Honours degree.
In 2005, I reviewed
58 shows
at the Edinburgh Festival Fringe. I was nominated for the Allen Wright Award for young arts journalists.
I travelled
270,000 miles
during the five years I spent working on board luxury cruise ships.
In 2010, I moved to
52.6369°N, 1.1398°W
(Leicester). I started my own copywriting business, while also working in full-time marketing roles.
I led a communications team of
16 staff
During my five years with the British Association for Counselling and Psychotherapy.
My journal articles and training encouraged
44,000 therapists
to improve their writing, marketing and public relations skills.
I was one of the
70,000
volunteers at the 2012 London Olympics.
I started working with Practical Action in
2018
as copywriter and stories editor.
My work on location in Kenya helped raise
£205,000
in the first two months of Practical Action’s Beat the Drought campaign.
I recorded
36 hours
of interviews in Malawi during my most recent trip.
My in-house training materials have helped
550 employees
get to grips with Practical Action’s new tone of voice and narrative approach.
My itchy feet have taken me to
38%
of the world’s countries.
I’ve consumed over
40,500 calories
in my role reviewing restaurants for Leicestershire and Rutland Food and Drink Guide.
My copy has helped
hundreds
of organisations increase sales and boost donations.