I’m a professionally trained freelance copywriter. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. I’m a member of ProCopywriters, the UK membership organisation for commercial writers.
You really write the most amazing appeals! I work in a charity and I know the challenges of writing effective copy. Practical Action elicits one-off donations from me more consistently than any of the other eight charities I support. Your copywriting really balances the positive message with the need for further support.
Practical Action supporter
Professional copywriting for…
Businesses and charities
You need an experienced, professional copywriter who can deliver great copy fast. Someone who can quickly grasp your organisation’s tone of voice and reflect its brand values. My successful track record of writing powerful copy for clients means you can relax in the knowledge that your project is in safe hands.
Agencies
You’re looking for someone who can work as an extension of your existing team. You can count on me to fit right in and deliver the goods. I can pick up your project halfway through if you have a crisis, getting on with your existing staff and with the job at hand and meeting your deadlines. Your clients will never see the join.
I struggled to convey my work in a punchy and creative way. Thanks to Ruth, I now have professional profiles and website copy that help me to stand out from the crowd and deliver my point of difference in a clear and succinct way.
Indira Chima, Owner, The Counselling Living Room
Specialist writing services
Freelance copywriting services
Services
Content marketing
Website content
Persuasive writing
Digital and SEO copywriting
Case study collection
Radio and TV scripts
Copy-editing
Content collection
Specialisms
Case studies
Long-form articles
Reviews and advertorials
Job advertisements
Annual reports
Donor communications
Fundraising appeals
Press releases
Clients
Charities and not for profits
Development organisations
Public sector
Membership organisations
Travel
Food and drink
Entertainment
Marketing agencies
A brilliant read. This report marks a major step forward in articulating our work by ambition and impact, not by activity, which I think is a great achievement.
Sarah Roberts, Chief Executive, Practical Action
Some success stories
Selected copywriting projects
Hardworking copy for an exceptional charity
Online copy that launched a new tone of voice across key web pages while communicating core messages with clarity and compassion.
Still think annual reports are dull?
Think again. An editorial-style approach to annual reporting led to the creation of two vital marketing tools as well as showcasing a new tone of voice.
“You really write the most amazing appeals!”
Detailed content collection and empathetic storytelling helped raise £205,000 in two months. Industry professionals got in touch to praise my copy.