Powerful copy for your business or charity

I’m a professionally trained freelance copywriter. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. I’m a member of ProCopywriters, the UK membership organisation for commercial writers.


You really write the most amazing appeals! I work in a charity and I know the challenges of writing effective copy. Practical Action elicits one-off donations from me more consistently than any of the other eight charities I support. Your copywriting really balances the positive message with the need for further support.

Practical Action supporter

Close up photo of Ruth writing in her notebook. There's a croissant in the foreground.

Professional copywriting for…

Businesses and charities

You need an experienced, professional copywriter who can deliver great copy fast. Someone who can quickly grasp your organisation’s tone of voice and reflect its brand values. My successful track record of writing powerful copy for clients means you can relax in the knowledge that your project is in safe hands.


You’re looking for someone who can work as an extension of your existing team. You can count on me to fit right in and deliver the goods. I can pick up your project halfway through if you have a crisis, getting on with your existing staff and with the job at hand and meeting your deadlines. Your clients will never see the join.


I struggled to convey my work in a punchy and creative way. Thanks to Ruth, I now have professional profiles and website copy that help me to stand out from the crowd and deliver my point of difference in a clear and succinct way.

Indira Chima, Owner, The Counselling Living Room

Specialist writing services

Freelance copywriting services


Content marketing
Website content
Persuasive writing
Digital and SEO copywriting
Case study collection
Radio and TV scripts
Content collection


Case studies
Long-form articles
Reviews and advertorials
Job advertisements
Annual reports
Donor communications
Fundraising appeals
Press releases


Charities and not for profits
Development organisations
Public sector
Membership organisations
Food and drink
Marketing agencies


A brilliant read. This report marks a major step forward in articulating our work by ambition and impact, not by activity, which I think is a great achievement.

Sarah Roberts, Chief Executive, Practical Action

Some success stories

Selected copywriting projects

Let's elevate your copy

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